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Asahi is the proud Main Sponsor of the Singapore Food Festival 2011. In its 18th year, this iconic culinary event has been identified as the Top 100 Event around the World by Frommer’s Travel Guide. Asahi Super Dry will be the only beer sold in the Singapore Food Festival Village, held along the Singapore River (infront of Central and on the Read Bridge).

Who doesn't like surprises? Especially when it involves having a great time with Asahi Beer. Following the trend of temporary retail manifestations around the world, Singapore’s first Pop-up Bar will be popping up at various secret locations in June/July.

The 3 lucky pair of winners went on a fully paid 5D4N trip* (24th ~ 28th Nov 2011) to Osaka, Home of Asahi, where it was first brewed and produced in 1889. Apart from visiting sightseeing spots like Osaka Castle, Golden Temple and Universal Studio; shopping and eating to their hearts’ contents, the highlight of the trip was the Tour to Asahi Brewery, where they learnt how Asahi beer is brewed, packed and delivered fresh to consumers.